Privacy Policy

1. Our Privacy Policy

1.1 This Privacy Policy explains how we collect, use, share and store personal data relating to the our website or any desktop app, applications, data, software, APIs and platforms (collectively, the “Services”).

1.2. Personal data (“Information”) in this Privacy Policy refers to data that can be used to directly or indirectly identify an individual.

1.3. Our Privacy Policy applies to those who use or access our Services.

1.4. This Privacy Policy contains the following sections:

• Information we collect
• How we use your Information
• Sharing your Information
• How we store your Information
• Children’s Privacy
• Other Websites
• Contacting us about your Information
• Changes to this Privacy Policy

2. Information we collect

A. The following is Information which you provide to us directly:

2.1. Registration Information

2.1.1. When you register an account on the Services, we may collect Information such as your name, address, email address, phone, and social network ID (if you have signed up using a social network account (e.g. Facebook or Google)).

2.2. Licensing Information

2.2.1. In addition to your registration information, in order to activate or license the copies of the software, we collect unique computer hardware ID codes and license codes which are needed to run the software.

2.3. Communications between you and us (e.g. your reply to our service updates, emails to you, and support tickets).

B. Other Information which we receive when running the Services:

2.4. Information

2.4.1. We use third-party analytics tools to help us measure traffic and usage trends for the Services. These tools collect information sent by your device including the web pages you visit, add-ons, and other information that assists us in improving the Services. We collect and use this analytics information with analytics information from other users so that it cannot reasonably be used to identify any particular individual user.

2.5. Cookies and similar technologies

2.5.1. The Services may contain “cookies”, clear gifs (also known as “web beacons” or “web bugs”), or similar technology. A cookie is a piece of data that is sent to your Internet browser, which will store the cookie on your computer if your browser is enabled to accept cookies, or where you are a resident of the European Economic Area, if you have provided your consent to the use of cookies.

2.5.2. The Services use cookies, clear gifs, frames, server log analysis and other technologies as they are developed to customise your experience with our website and Services. Most Internet browsers will allow you to erase cookies from your computer hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. You should refer to your browser instructions or “Help” screen to learn more about how to manage cookies. Please note, however, that if you block cookies, some services and portions of this website may not function properly.

2.6. Device identifiers

2.6.1. When you use our products on a device like a tablet, we may access, collect, monitor, store on your device, and/or remotely store one or more “device identifiers.” Device identifiers are small data files or similar data structures stored on or associated with your mobile device, that uniquely identify your mobile device. A device identifier may be data stored in connection with the device hardware, data stored in connection with the device’s operating system or other software, or data sent to the device by us.

3. How we use your Information

3.1. How we use (or ‘process’) your Information will depend on the nature of your interaction with the Products and Services and with us. Under data protection law we must have a specific lawful basis for the processing of your Information. We rely on several lawful bases for different activities as follows:

3.1.1 Some processing is necessary for the performance of the contract (i.e. our Terms and Conditions) between you and us and / or taking steps, at your request, to enter into such a contract. For example, when you register with us and set up an account, this allows us to provide you with the Products and Services.

3.1.2 Some processing is necessary for our legitimate interests. We have a legitimate interest in ensuring you follow our Terms and Conditions, administering and protecting our business, managing our relationship with you and communicating to you about your account registration, the status of the Products and Services and how to set up your account, improving our products and the Services and preventing abuse or illegal activity on our Products and Services.

3.1.3 Some processing is required where we are legally obliged to do so, or if the processing is in the public interest.

3.1.4 Sometimes we will process your Information based on your consent.

3.2 Generally, we collect and use Information for the following purposes:

a) To allow you, and those whom you have given permissions to, to license the software you purchased;

b) To identify you when using our licensed Product;

c) To provide you with features and other updates, respond to your feedback, answer your queries and to otherwise communicate with you;

d) To automatically update the Product application on your device;

e) To process payments made by or to you;

f) To comply with applicable rules, laws, regulations, codes of practice or guidelines issued by any legal or regulatory bodies which are binding on us.

4. Sharing of your Information

4.1. We may share your Information with the following parties:

a) Related Entities: These are businesses that are legally part of the same group of companies that we are part of, or that become part of that group.

b) Service Providers: These are our third party contractors. We engage them to assist us in providing and managing aspects of the Services, such as developing the Services’ features and functionality, marketing, processing payments, processing data or statistics, hosting content, providing server space, reviewing content for compliance with our Terms and Conditions, and legal advice.

c) Analytics Services: We may use third party analytics providers and products to obtain, compile and analyse Information (including but not limited to, information from cookies, log files, device identifiers, location data, and usage data), and may provide such Information to these analytics providers for the purpose of obtaining statistics and other information about how users are using and interacting with the Services. One of our analytics providers is Google Analytics and more information on their privacy policy is available at www.google.com/policies/privacy/partners.

d) We may remove parts of data that can identify you and share anonymised data with other parties. We may also combine your Information with other information in a way that it is no longer associated with you and share that aggregated information.

4.2. We require that all parties with whom we share Information to implement adequate levels of protection in order to protect such Information.

4.3. We may also share your Information with third parties in the following circumstances:

(a) Change of control: If the ownership of our business changes or we undertake a reorganisation of our business, we may transfer your Information and content to the new owners so they can continue to operate the Services. The new owners may subsequently make changes to this Privacy Policy;

(b) If permitted or required by law: We may disclose Information if we believe that such disclosure is required or permitted by law (e.g. by responding to requests from government authorities, or disclosure pursuant to court orders or other legal demands); and

(c) To protect interests: We may disclose Information if we determine it is necessary to enforce or protect our rights or the property or personal safety of the users of the Service (e.g. to enforce this Privacy Policy or our Terms and Conditions , or to prevent or take action against illegal activities, suspected fraud, or potential threats or breaches).

5. How we store your Information

5.1. We (or others on our behalf) may transfer your Information to other countries in which our facilities or businesses are located, to be stored or processed. We will ensure that where we transfer your personal data outside of the European Economic Area, we will put in place all necessary safeguards to protect that personal data, in accordance with applicable data protection laws. This includes the entities’ making of reasonable security arrangements to prevent unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risk to your Information, and removing the Information as soon as it is reasonable to assume that its retention is no longer necessary.

5.2. On your part, you should maintain the secrecy of your account password at all times.

6. Contacting us about your Information

6.1. If you have any questions or feedback regarding this Privacy Policy, you may contact our Data Protection Officer:

contact@vertikalsystems.com

6.2. If you (i) wish to update or correct your Information, (ii) wish to request for information from us on what Information of yours we have and how we have used and shared your Information during the last one year before the date of your request, (iii) wish to restrict or withdraw your consent to our processing of your Information, (iv) wish us to delete your Information, or (v) have any questions, concerns or feedback on this Privacy Policy, please contact our Data Protection Officer in writing via email to contact@vertikalsystems.com.

6.3. If you are using the Services in the United Kingdom or European Economic Area, you have the following rights. Some of these rights apply generally, while others will only apply in certain circumstances::

a) Right to be informed: This right means that when we ask you to provide us with your Information, we will give you details such as what we are using it for, how and with whom it will be shared, and how you may contact us if you have any queries;

b) Right to access: This right allows you to ask us for details of the Information we hold on you, e.g. what Information is being processed and for what reason, what Information is being transferred and to whom, what rights you have etc;

c) Right to rectification: This right allows you to ask us to correct anything that you think is wrong with the Information we have about you;

d) Right to erasure also known as the “right to be forgotten”: This right means you can ask us to delete your Information from our system;

e) Right to restrict processing: This right allows you to ask us to only process your Information for those certain purposes that you specify;

f) Right to data portability: This is the right to ask us to send you your Information electronically. You may also ask us to transmit such Information to another party;

g) Right to object: This is your right to tell us to stop processing your Information;

h) Right not to be subject to automatic decision-making, including profiling: We sometimes use computers to study and analyse Information. We might do this so we can understand how you, and other visitors, are using the Services. This allows us to improve the Services for better customer experience e.g. by providing personalised content and marketing to you. For situations that may significantly impact you, you have the right to ask us not to do this; and

i) Right to complain, right to judicial remedy: If you feel your rights are breached, these rights allow you to make a complaint to the relevant authorities or to sue us in court.

6.4. You may exercise the above rights by writing to our Data Protection Officer at contact@vertikalsystems.com

9. Changes to this Privacy Policy

We may, at our sole and absolute discretion, change or update portions of this Privacy Policy at any time and without prior notice to you. We will notify you when changes are made via the email address associated with your account. We also recommend that you review this Privacy Policy from time to time so you are aware of any changes or updates. We will indicate the effective date of the notice. If you do not wish to continue using the Services under the modified Privacy Policy, you should terminate your account.